At the helm of Fresca Marketing & PR is Cecilia, or Ce Ce as you’ll come to know her. She is the Baja’s go to person for all things marketing and PR.
Born and raised in High Point, North Carolina, she graduated from East Carolina University with a Bachelor’s degree in Communications, with a concentration in public relations. She later went on to earn her Masters in International Studies with a concentration in International Business.
Ce Ce relocated to Cabo San Lucas in the summer of 2013 on a mission to fulfill the last credit of her masters degree, but wound up being inspired beyond her imagination to make an impact in her new town through her love of marketing and communications. A true life story of grit and hard work, she worked several full time oddball jobs whilst doing marketing jobs on the side before taking the leap to fully launch what is now Fresca Marketing & PR.
With 7 years experience under her belt, Ce Ce’s portfolio encompasses projects varying from website design, branding, graphic design, media syndication, social media management and more.
Marketers and PR specialist must know their audience and their client’s audience, but when you put that in an international setting, like here in Los Cabos, it requires the right person with the right background and experience to make sense of it all. We have a host of different cultures concentrated in Los Cabos, be it Mexican, American, European and more. That means different cultures, different languages, different values and more, all of which greatly affect the consumer’s decision-making processes and buying habits. This is where Fresca sets itself apart from the competition. We excel in minding the gap. The cultural gap; the communications gap; the language barrier gap. In minding the gap that exists between businesses and customers in a diverse, international setting, we are able to get the right message out there, push it through the right channels and ultimately get it in front of the right people which results in business growth for our clients.
The Fresca team is made up of hard working individuals who carry that same passion and pure enjoyment of the field they work and play in. Our team of graphic designers, marketing assistants, videographers, web designers and photographers are the best in town and work hard to guarantee a fresh take with polished execution is carried out on every project.